Search Engine Optimization
Web Intelligence and Search Engine (WISE) Optimization Package
In order to maximize the value generated from your website, it is important to consistently measure the utilization and effectiveness to better understand what can be improved and what success areas can be leveraged and augmented. It is equally important for families seeking death care services to be able to readily find your website, be impressed with what they find, and ultimately select you for their services.
FuneralNet has developed a website analysis and local search engine optimization (SEO) package to allow our clients to specifically address these needs in a comprehensive, highly usable fashion.
The WISE Optimization Package is offered at three levels as an annual engagement to provide ongoing analysis of results and consultative support.
- Set up of complete and consistent external listing profiles with the major search engines local listings (Google Places, Bing for Business, Yahoo Local) and major internet yellow pages (IYP) listings to enhance visibility in local search results.
- Periodic consultative reviews of website traffic and sales conversions (where applicable) to understand how people are reaching your website, what content they are viewing and interacting with, and actions to be taken to continue to improve results.
- Comparative analysis of results over time as well as comparisons to results of peers to provide a valuable frame of reference. FuneralNet can offer clients this unique comparative insight based on our experience and data for hundreds of firms from across the country.
- Reputation management including reviews and tracking what is being said on-line about your firm in numerous social media outlets.
- Set-up and ongoing management of on-line advertising campaigns via Google AdWords. These campaigns gain targeted traffic to your website and optimize valuable marketing budget. Campaigns may be desktop search as well as mobile search.
To get started, or for more information, please contact our sales team..